Rapala VMC Corporation, together with its subsidiaries, engages in manufacturing, sourcing, and distributing fishing tackle products in North America, Nordic countries, rest of Europe, and internationally. It operates through two segments, Group Products and Third Party Products. The company offers products used in lures for hard baits, and also for fishing accessories, clothing, luggage, and eyewear; metal lures specifically designed for salmon and trout fishing, and trolling in fresh and salt water; braided and monofilament lines, and specialized leader lines; hooks used for sport fishing and commercial hooks, and terminal tackles; hard baits, hybrids and rigged, and unrigged soft baits; specialized trolling lures and metal jigs for saltwater big game fishing; baits for carp, match, and coarse fishing; and knives for filleting, outdoor, hunting, and kitchen use, as well as ice augers and auger blades, and cross country skis. Its brand portfolio includes Rapala and other international brands, such as VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, Trigger, Marttiini, and Peltonen. Rapala VMC Corporation was founded in 1936 and is based in Helsinki, Finland.