Rainbow Digital Commercial Co., Ltd. operates a chain of department stores, supermarkets, shopping malls, and convenience stores in China. It operates 101 shopping centers and department stores, 122 supermarkets, and 212 convenience stores. The company was formerly known as Rainbow Department Store Co., Ltd. and changed its name to Rainbow Digital Commercial Co., Ltd. in 2020. Rainbow Digital Commercial Co., Ltd. was founded in 1984 and is based in Shenzhen, China.