Ningbo Peacebird Fashion Co., Ltd. operates as a retail-oriented multi-brand fashion company in China. It develops and sells fashion products under the PEACEBIRD WOMEN, PEACEBIRD MEN, LEDIN, MATERIAL GIRL, Mini Peace, and PEACEBIRD LIVIN' brands through own stores and franchisees through a network of approximately 4,000 stores across 31 provinces, autonomous regions, and municipalities. The company was founded in 1995 and is headquartered in Ningbo, China.