MySale Group plc operates as an online retailer with online flash sales and retail websites in Australia, New Zealand, and South-East Asia. The company operates online shopping outlets, which offers consumer products, such as ladies, men's, and children's fashion clothing, as well as accessories, beauty products, and homeware items. Its flash sales websites include OzSale, BuyInvite, DealsDirect, OO, Top Buy, and IdentityDirect in Australia; NzSale, Buyinvite, and IdentityDirect in New Zealand; SingSale in Singapore; and MySale in Malaysia and Hong Kong, as well as retail brands, such as Deals Direct, OO.com, and Top Buy in Australia. The company was founded in 2007 and is headquartered in Brookvale, Australia.