Mida Assets Public Company Limited engages in the sale and hire-purchase of electronic home appliances and motorcycles in Thailand. It offers products on hire purchase, such as televisions, DVD players, air conditioners, home theatre sets, refrigerators, washing machines, electric fans, etc. The company also develops real estate properties; operates hotels; rents golf courses; and provides real estate agency services. In addition, it offers advertising services; public relation and events organizing services; financial services for used cars; and security guard services. Further, the company offers asset management services. The company was formerly known as Nakornpathom Mida 1991 and changed its name to Mida Assets Public Company Limited in 1997. Mida Assets Public Company Limited was founded in 1991 and is based in Bangkok, Thailand.