Jowell Global Ltd. engages in the online retail of cosmetics, health and nutritional supplements, and household products in China. It also sells skin care, body care, and baby and children products; washing items; fragrances; food products; electronics; and apparel. In addition, it sells its products through retail stores under the Love Home brand name. As of December 31, 2021, it operated 26,043 Love Home Stores. The company also offers an online marketplace that enables third-party sellers to sell their products to the company's consumers. The company was founded in 2012 and is based in Shanghai, China.