Happy Belly Food Group Inc., a health and wellness company, provides plant-based food products in Canada. It offers breakfast cereal and other plant-based food products under the Holy Crap and Yamchops brands. The company was formerly known as Plant & Co. Brands Ltd. and changed its name to Happy Belly Food Group Inc. in September 2022. Happy Belly Food Group Inc. was incorporated in 2014 and is based in Vancouver, Canada.