FSN E-Commerce Ventures Limited, through its subsidiaries, provides a range of beauty, personal care, and fashion products for women, men, kids, tech, and home in India. The company manufactures, distributes, and sells beauty, wellness, fitness, personal care, health care, skin care, hair care products, fashion garments, fashion accessories, and equipment. It also provides western wear, Indian wear, lingerie, footwear, bags, jewellery, accessories, athleisure, home decor, bath, and kitchen products. The company offers its products under the Nykaa Cosmetics, Nykaa Naturals, Kay Beauty, Twenty Dresses, Wanderlust, Likha, Azai, MIXT, Nyri, NYKD, RSVP, Dot & Key, Twenty Dresses, Nykd by Nykaa, Pipa Bella, Gajra Gang, Earth Rhythm, Kica, and Nudge Wellness brands. It retails its products through e-commerce, m-commerce, Internet, and Intranet, as well as through physical stores, stalls, general trade, modern trade, etc. It operates physical stores under the Nykaa Luxe, Nykaa On Trend, and Nykaa Kiosks formats. The company was incorporated in 2012 and is based in Mumbai, India.