eve Sleep plc operates as a direct to consumer sleep brand in the United Kingdom and Ireland, France, rest of Europe, and internationally. The company designs, brands, markets, and sells mattresses, bed frames, pillows, bedding products, and sleepovers, as well as child and baby cot mattress and sleep gifts. It sells its products through other retail partnerships and online. The company was incorporated in 2014 and is based in London, the United Kingdom.