Brand Architekts Group plc operates in the beauty sector in the United Kingdom, other European Union countries, and internationally. The company provides skincare products, haircare products, body care products, bathing products, gifting, and accessories under the Super Facialist, Dirty Works, DrSALTS+, Kind Natured, Fish Soho, MR. Jamie Stevens, The Real Shaving Co., The Solution, Argan+, Senspa, Happy Naturals, Beautopia, and Root Perfect brands It offers products in pharmacy and drugstore chains; grocery stores; and e-tailers platforms, as well as through its e-commerce websites. The company was formerly known as Swallowfield plc and changed its name to Brand Architekts Group plc in August 2019. The company was incorporated in 1986 and is based in Teddington, the United Kingdom.