AJ Bell plc, through its subsidiaries, operates investment platforms in the United Kingdom. The company offers AJ Bell Investcentre, which provides a suite of products, services, investment solutions, and online tools for regulated financial advisers and wealth managers to help them manage retail customers' portfolio; and AJ Bell Youinvest, an investment platform proposition that include investment solutions through in-house funds, ready-made portfolios, and guidance through the AJ Bell funds list to execution-only retail customers, as well as cash savings solutions. It also provides adviser-led and D2C pension administration services to customers with bespoke SIPP and SSAS accounts; dealing, settlement, and custody services to institutional investment businesses; and white label SIPP administration, as well as publishes shares magazine and other proprietary investment content to support platform propositions. The company was founded in 1995 and is headquartered in Manchester, the United Kingdom.