Add-Shop E-Retail Ltd. engages in the production and distribution of products in categories like Ayurveda, Agriculture and Animal Feed Supplements. Its products include ayurvedic medicines, personal care, soil conditioner, home care products, animal feed supplement, khadi clothing, food supplement, and kitchen master. The company was founded by Dineshbhai Bhanushankar Pandya and Jayshreben Dineshbhai Pandya on August 15, 2013 and is headquartered in Rajkot, India.