Upsellon Brands Holdings Ltd engages in acquisition, marketing, and improvement of private labels, products, and virtual stores that operate under amazon's trading platform. The company also develops and markets various software products and support services designed for Amazon merchants, as well as consulting and appeal services for amazon merchant accounts. Its private labels include in the field of home and garden products; and operates a virtual store user account that markets a private label in the category of household and kitchen wear in the United States, Mexico, and Canada under the Wayfair brand. In addition, its automated sourcing machine scans products, leads, keywords, and more to create proprietary database; and technology scans and build markets from seed products and key products. The company was formerly known as Chiron Refineries Ltd and changed its name to Upsellon Brands Holdings Ltd in January 2020. Upsellon Brands Holdings Ltd was incorporated in 1993 and is based in Ramat Gan, Israel.