Sure Ventures Plc is a venture capital firm specializing in investments in series A, early and seed stage investments. The firm also makes funds of fund investments. The firm does not invest in companies whose primary business is acquisition or development of real estate (including but not limited to the construction of buildings for administration activities/ public administration) or petroleum, oil or gas exploration or other activities or prospection for other resources. The firm does not make investments in real estate assets. It focuses on software centric businesses in augmented reality (AR) and virtual reality (VR), the Internet of things (IoT), artificial intelligence, and financial technologies (Fintech). The firm does not have geographical limits, but focuses on companies having their operations in United Kingdom, Ireland or elsewhere in the EEA. The firm may typically take interest between 20 and 50 per cent. Sure Ventures Plc was founded in 2017 and is based in London, United Kingdom. It operates as a subsidiary of Jarvis Securities plc, Asset Management Arm.