Sunny Side Up Group, Inc., together with its subsidiaries, engages in the public relations business in Japan. It offers sales promotion, merchandising, OEM, and other services; and is involved in planning and promoting marketing communication strategies for casting of advertisement, films, program and creative consulting, commercial productions, graphic content, program creation, media purchasing, event productions, promotional activities, Web productions, video productions, content productions, casting, publicity, and others. The company also provides human resource education, certification tests, staffing agency, apprenticeship support, student ambassador, etc.; and develops and manages restaurants under the bills name. The company was formerly known as Sunny Side Up Inc. and changed its name to Sunny Side Up Group, Inc. in January 2020. Sunny Side Up Group, Inc. was founded in 1985 and is headquartered in Tokyo, Japan.