SHOBIDO Corporation, together with its subsidiaries, engages in the planning, manufacturing, and selling cosmetic products in Japan and internationally. It offers various personal care products, including cosmetics, hair care-related products, travel products, baths, beauty treatment salons, and health-related products; contact lenses and contact lens care products; fashion accessories, such as bags, pouches, bags, and other accessories; and other products comprising household goods, stationery, leisure goods, gifts, etc. SHOBIDO Corporation sells its products through drug stores, discount stores, uniform shops, variety stores, and general merchandise stores, as well as online shopping. The company was formerly known as SHO-BI Corporation and changed its name to SHOBIDO Corporation in January 2020. SHOBIDO Corporation was founded in 1948 and is headquartered in Tokyo, Japan.