Shanghai Bairun Investment Holding Group Co., Ltd. engages in the research and development, production, sale, and service of flavors and fragrances under the brand Bairun in China. The company is also involved in pre-mixed cocktail business. Its products are used in beverage, dairy, confectionary, bakery, ice cream, savory, oral care, and tobacco products. The company was formerly known as Shanghai Bairun Flavor & Fragrance Co., Ltd. and changed its name to Shanghai Bairun Investment Holding Group Co., Ltd. in December 2015. The company was founded in 1997 and is based in Shanghai, China.