Novabev Group engages in the production and distribution of distilled alcohol and food products and operation of wholesale and retail business. The company products include rum, cognac, gin, and liqueur, as well as wines and other low-alcohol beverages. Its brands include BELUGA, Veda, Myagkov, Belenkaya, Gosudarev Zakaz, and Zolotoy Rezerv. The firm operates through the following segments: Alcohol, Retail and Food. The company was founded by Alexander Anatolyevich Mechetin in 1998 and is headquartered in Moscow, Russia.