Prataap Snacks Limited operates snacks food business in India and internationally. The company offers potato chips, extruded snacks, namkeen, and pellets, as well as bun, cakes, cookies, and sweet snacks under the Yellow Diamond, Avadh brands, Rich Feast, Sweet & Tangy Pillow, Foochka Gol Gappa, Mini Maska Bun, Masala Pipe, Stix, Cookie-Cake, Cup Cake, Masala Balls and Cheese Balls, Katori, Pipes, Pasta Chinese chili, Trikon, Tiffin Cake, Choco Vanilla Cake, Yum Cake, Kurves, Rings, Chips, Chulbule, Puff, Popcorn, Wheels, Fungroo, and Scoops brands. It sells its products through distributors, stockists, and retail stores. The company was incorporated in 2009 and is headquartered in Indore, India.