Pou Chen Corporation manufactures and sells sports and casual shoes in Taiwan and internationally. It operates as an original equipment manufacturer and original design manufacturer for international brands, such as Nike, Adidas, Asics, New Balance, Timberland, and Salomon. The company also offers outdoor shoes, sports sandals, footwear components, etc. In addition, it engages in the manufacturing of sportswear and sports accessories; and retailing of sports goods and brand licensing business. Further, the company was involved in the real estate development activities; and tourist hotel business. The company was founded in 1969 and is headquartered in Taichung, Taiwan.