Globrands Ltd. imports, distributes, markets, and sells tobacco, and food and confectionery products primarily in Israel. It operates in Smoking Products, and Confectionery and Snacks divisions. The company imports and distributes cigarettes under the Kent, Pall Mall, Vogue, Rotmans, and Lucky Strike brand names. It serves primarily retail customers and multinational corporations. The company was founded in 2000 and is based in Tel Aviv, Israel.