Fenix Outdoor International AG, together with its subsidiaries, develops, manufactures, and sells outdoor products primarily in Switzerland, Sweden, other Nordic countries, Germany, Benelux, other European countries, the Americas, and internationally. The company operates through three segments: Brands, Global Sales, and Frilufts. It offers apparel, daypacks, backpacks, sleeping bags, tents, stoves, bags, outdoor shoes and boots, lanterns, fuel, and accessories. The company sells its products under the Fjällräven, Tierra, Primus, Hanwag, and Royal Robbins brand names through 95 stores in Sweden, Norway, Germany, Finland, Denmark, and the United Kingdom, as well as through Brandretail, the e-com and brand retail shops. Fenix Outdoor International AG was founded in 1960 and is based in Zug, Switzerland.