Blu Label Unlimited Group Ltd. engages in the virtual distribution of secure electronic tokens of value and transactional services. It operates through the following segments: African Distribution, Solutions, and Corporate. The African Distributions segment includes the distribution of physical and virtual prepaid airtime and electricity of the mobile or fixed-line network operators and utility suppliers and the distribution of starter packs. The Solutions segment markets cellular and financial products and services through outbound telemarketing and other channels, provides inbound customer care and technical support and markets data and analytics services. The Corporate segment performs the head office administration function. The company was founded by Mark Steven Levy and Brett Marlon Levy in 2001 and is headquartered in Johannesburg, South Africa.